Clients:

Woodend Nessel & Friends Advertising and Pacifica Companies.

Industry:

Real Estate Developer

Services:

• Web design
• Web development
• Email marketing Integration
• Video editing
• Sales staff customer support
• Site maintenance and updates.
• Web and email hosting
• Domain Registration

Video tours, clean and bright layouts and screen-filling floor plans honor the to-the-studs makeover this development underwent.

Video Tours

Balboa Ridge Condos is the first website I developed with video tours. The client had a long reel made for use in the sales office.

The reel showcased the entire property and several units in a continuous loop. I went about editing it down into several more consumable short clips and integrated them into the gallery and home page. I linked directly to plan-specific videos from the floor plan pages. This way, users could virtually tour the floor plan they liked.

Fluid Layout

To ensure Balboa Ridge presented as beautifully as possible, I designed the site with a fluid layout. It stretches to fill wide browser windows and squeezes to fit narrow ones. This way it feels immersive and proportionate on larger screens, and content doesn't get cut off on smaller ones.

Bright IMMERSIVE Color Treatment

Most sites use the same background color for all pages. To set Balboa Ridge apart I used different colors for different pages. To give it that immersive brochure feeling I extend the color edge to edge and intentionally avoided fields of white except where it helped: on the floor plan pages. The outcome was an unusually lively, happy looking website for a property developement.

Screen-Filling Floor Plans

When designing this site I wanted to integrate the floor plans into the layout while still showing them big and clear for would-be buyers. I also wanted to avoid the tendency of many developer websites to make long scrolling lists of floor plans. Lists like that make individual floor plans difficult for prospects to find, hurt SEO and eliminate the ability to direct link.

What I landed on was a floor plan index page organized by plan size. It linked to a unique url for each plan. This way realtors and sales people could link directly to specific floor plans in email and texts; Search engines could index them correctly; And buyers browsing the site could find the floor plan for them based on their square footage and amenity requirements